How to Craft the Most Effective Follow-Up Email
It can be sometimes difficult to follow up with someone who did not respond to your email or whom you may not have talked to in a while.

A follow-up email is important because it strengthens the relationship with the prospect, allows you to gain more insights, and allows you to be the first-to-call potential customer when you have a more valuable pitch.


Numbers, numbers, numbers..

In a study from Salesforce, data shows that follow-ups significantly increase the likelihood of a successful deal. The study revealed that not following up with potential customers caused a 25% decline in the likelihood of closing a deal and that following up with prospects on the same day increased the likelihood of closing a deal by 92%.

The following tips can help you craft the most effective follow-up email.


Get a context

Firstly, it is important to know who you are emailing and the context of the last time they reached out to you. You may not want to send the same email as the one that you sent before, as this may have been many months ago and they may be in a different headspace.

Any response?

If you have not received a reply to an email to someone, one way to increase your chances of receiving a response is to send a couple emails in a row. Send the first email as soon as you can after you think they received the original. Send the second after a few days without a reply to the first email.

Reduce recipient's cognitive load

If you want a reply to your email, it is important to get the other person to think of you when they are thinking of what to say in their email. The first step is to make sure the subject of the email is clear and follows the guidelines of the company. This is so the email recipient does not have to take the time to figure out what the email has to do with them or what they should talk about.

Be concise

The email should be concise and provide a good idea of what you want to talk about, such as "I wanted to reach out to say hello and see how you are doing." The email should also outline what you want from the person and be specific about how it will benefit them or if there are any risks.

Leave your contact

It is important to include your contact information such as your email, phone number, and social media handles in order to make it easy for the person you are emailing to get in touch with you.

Keep the right timing

It's also important to make sure that your follow-ups are timely and relevant. The best time to send a follow up is about 2 hours after your prospect has got back to you or the day after you send the initial email. Remember also to refrain from calling them without sending a follow-up first.

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